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For Immediate Release

Hoefler & Frere-Jones (+)   25/10/2010

October 25 has been designated World Pasta Day, and as part of typography’s contribution to this important initiative, H&FJ is pleased to offer the following: an excerpt from the typeface “Nr. 941. Dubbelmittel (corps 28),” as it appears in Berlingska Sti (+)


The Finishing Touches

Hoefler & Frere-Jones (+)   13/10/2010

In the middle of Gotham, our family of 66 sans serifs, there is a hushed but surprising moment: a fraction whose numerator has a serif. So important was this detail that we decided to offer it as an option for all the other fractions, a decision that ulti (+)


FORZA: A New Font Family from H&FJ

Hoefler & Frere-Jones (+)   04/08/2010

Typeface: ForzaThere are stylized typefaces that speak in a singular, powerful voice, and there are versatile ones capable of expressing many different moods. We feel the pull of both extremes, and are especially fascinated by the typographic styles caugh (+)


Lettering of the WPA

Hoefler & Frere-Jones (+)   23/06/2010

Our designer Brian Hennings stumbled across a great resource this morning: on the website of the Library of Congress, a collection of 926 posters from the Works Progress Administration. The LOC has done a nice job with this collection, providing for each (+)


Learning Typeface Design

Hoefler & Frere-Jones (+)   16/06/2010

Learning to draw letters is hard enough, but learning to create typefaces is something else entirely. For those with an interest in both, H&FJ’s Sara Soskolne will be teaching “Turning Letters into Type,” a week-long workshop at New York’s School of Visua (+)


The Murderer Wore Serifs

Hoefler & Frere-Jones (+)   15/06/2010

Typeface designers live with the permanent possibility of encountering their work at unexpected moments. Your old college now uses a font that you designed; in a movie, whose story takes place before you were born, your typefaces are used for prop newspap (+)


New from H&FJ: Whitney Greek & Cyrillic

Hoefler & Frere-Jones (+)   10/06/2010

Typeface: Whitney MultiscriptH&FJ is pleased to introduce Whitney® Greek, Cyrillic, and Multiscript, a new internationalization of our Whitney family for our friends in Ελλάδα, Содружество Независимых Государств, and... (+)


An Enchanted Alphabet

Hoefler & Frere-Jones (+)   11/05/2010

I have a special affection for decorated letters, especially the ornamented designs of the nineteenth century. You know the kind: they're chubby Regency typefaces, slab serifs or high-contrast ‘Fat Faces,’ mostly, whose surfaces are emblazoned with intric (+)


Typography Shared

Hoefler & Frere-Jones (+)   05/05/2010

Typefaces: Ziggurat, Archer, GothamDesigners who use our fonts have been sharing their work on our Facebook page, much to the delight of both H&FJ’s designers and our followers online. Some recent lovelies, clockwise from top left: Christopher Simmons des (+)


Things We Love

Hoefler & Frere-Jones (+)   23/04/2010

Typeface: KnockoutWhen we designed the Knockout type family, which celebrates the exuberance of nineteenth century wood type, we wondered: what designer would knowingly use the fonts to recall a world of quack medical cures and traveling vaudevillians? Th (+)


Ask H&FJ: Mixing Fonts

Hoefler & Frere-Jones (+)   29/03/2010

Every font shown on this site is accompanied by a set of suggested pairings. These are all personal selections (would that it could be automated!) and we're often asked about our methodology for deciding what fonts go together. The truth is that these are (+)


Typography Delivered Fresh

Hoefler & Frere-Jones (+)   17/02/2010

A friend who teaches typography on the undergraduate level recently asked an unexpected favor: “can my students browse the e-mails H&FJ sends out?” Apparently he’s in the habit of circulating printouts with his students, when they raise questions that we’ (+)


The Tablet Magazine

Hoefler & Frere-Jones (+)   16/02/2010

Typeface: VitesseWired gets it. Today they’re going public with the prototype they shared with us a few weeks ago, and if you’re like me, your reaction will be an instantaneous “neat!” followed immediately by “well, isn’t it obvious it was supposed to wor (+)


The 21st Century Object Poster

Hoefler & Frere-Jones (+)   05/02/2010

In 1906, the Priester Match Company held an open contest for the design of a poster. Art Nouveau was in full flower, so surely the judges expected to receive decadent renderings of languid smokers, things perhaps in the style of Toulouse-Lautrec or Alphon (+)


VITESSE: A New Font Family from H&FJ

Hoefler & Frere-Jones (+)   12/01/2010

Typeface: VitesseH&FJ is delighted to introduce Vitesse®, a new slab serif in twelve styles.Slab serifs are one of typography’s most vibrant categories, yet they remain dominated by two ancient forms: the nineteenth century Antique, and the twentieth cent (+)


Because We’re, You Know, Cyborgs

Hoefler & Frere-Jones (+)   07/01/2010

Odd choice of fonts. —JH (+)


Uptown App, for iPhones

Hoefler & Frere-Jones (+)   21/12/2009

Typefaces: Gotham, Mercury Text, GiantManhattan’s urban grid is a vaunted model of simplicity, a rectilinear plan of numbered streets intersecting numbered avenues. Never mind that West 4th Street crosses West 10th, that those walking from Fifth Avenue to (+)


Typographic Gifts for Designers, Part 17

Hoefler & Frere-Jones (+)   17/12/2009

I wonder what sort of psychological profile one could draw from my favorite childhood possessions. I neither played nor followed football, but clung to my NFL lunchbox that showed all the team helmets with their different insignia. I had no special intere (+)


Typographic Gifts for Designers, Part 16

Hoefler & Frere-Jones (+)   16/12/2009

"Modern Gaspipe" is the charming taxonomic name for this kind of letterform. We’ve explored the style in our Tungsten type family — itself a fine holiday gift at $99, ahem. But for those with a hankering for decor, the always fruitful Three Potato Four ha (+)


G Thing

Hoefler & Frere-Jones (+)   10/12/2009

Typeface: AcropolisAn Acropolis Italic sighting is a rare event, so even at 48 pixels I couldn’t help but notice that George Garrastegui used the font’s letter G in his Twitter icon. George was kind enough to send me the original file, though it’s not the (+)


Typography Without Ink

Hoefler & Frere-Jones (+)   07/12/2009

This weekend, I replaced a DVD player that finally conked out after eleven years. Whatever delight I once took in acquiring a new piece of electronics has long been eclipsed by the responsibilities of dealing with its byproducts: its packaging, thankfully (+)


An H&FJ Lecture at the Cooper-Hewitt

Hoefler & Frere-Jones (+)   01/12/2009

Continuing its celebration of the tenth anniversary of the National Design Awards, The Cooper-Hewitt National Design Museum is offering a wealth of excellent programming this season. On display through April 4, 2010 is Design USA: Contemporary Innovation; (+)


Things We Love

Hoefler & Frere-Jones (+)   13/11/2009

Typeface: KnockoutThis morning's post by the always-fertile Grain Edit reminds me that I’ve wanted to write something in appreciation of Mark Weaver. As with so many things I like, Weaver’s work is difficult to classify: design? illustration? art? The ter (+)


Down Mexico Way

Hoefler & Frere-Jones (+)   12/11/2009

Photo: Nick Sherman. Typeface: Gotham BlackAn enchanting bit of Gotham seen en route to ATypI Mexico: timbered lettering, on the storefront for Guru, a gallery and design emporium in Cuauhtémoc owned by graphic designer Quique Ollervides. Thanks for shari (+)


A Type Tablet

Hoefler & Frere-Jones (+)   10/11/2009

Typeface: ZigguratWhen Abi Huynh sent me this image, I thought at first that it was a website graphic in the prevailing style: a digital rendering of high-gloss black acrylic, against a reflective white surface, in that "web 2.0" style that will not go aw (+)


Sure, I Guess That’s My Final Answer

Hoefler & Frere-Jones (+)   09/11/2009

Typeface: Whitney SemiboldI have a friend, an editor at a renowned university press, who is one of the world’s foremost authorities on the English language. He is my go-to man for typo-lexico-philological questions, like whether there’s an English word th (+)


Fonts in Time and Space

Hoefler & Frere-Jones (+)   06/11/2009

Typeface: Gotham BoldBy the way, that tiny screen grab below — which even fixed in time is so charmingly reminiscent of that CBS cafeteria designed by Lou Dorfsman — is but part of a captivating typographic video designed by Gretel. Greg Hahn was kind eno (+)


Lubalin’s Legacy

Hoefler & Frere-Jones (+)   05/11/2009

Photograph: Mike EsslLeonardo da Vinci might have made scientific studies of the vascular system and designed the steam cannon, but today he’s best remembered as the painter of the Mona Lisa. Some identify Johann Sebastian Bach with his concerti, cantatas (+)


Titles & End Credits

Hoefler & Frere-Jones (+)   03/11/2009

Changing fashions in movie titles are one of the richest veins in typography’s fossil record. On his website, graphic designer Christian Annyas has put together a nice collection of movie title stills — both opening and end credits — offering a handy syno (+)


To the Best of Our Knowledge

Hoefler & Frere-Jones (+)   31/10/2009

Since you'll be at home tomorrow anyway, hopped up on leftover miniature chocolate bars that you couldn't pawn off on discerning neighborhood kids, tune in to Wisconsin Public Radio to hear To the Best of Our Knowledge: tomorrow's program will be about fo (+)


Teens, Typography, and Tim Gunn

Hoefler & Frere-Jones (+)   12/10/2009

“Designers…”I knew I wanted to work with typography by the time I turned eleven. Back then, my curiosity about letter-making could only be satisfied in oblique and solitary ways, most of which involved borrowed sheets of Presstype, and goofing off with th (+)


New Fonts: A Graphic Designer’s Perspective

Hoefler & Frere-Jones (+)   30/09/2009

Most graphic designers choose the fonts that best fit their projects. Brian Hennings does the opposite: he chooses the projects that best fit the fonts. A resident designer at H&FJ, Brian shares with me the responsibility of creating all of the sample art (+)


TUNGSTEN: A New Font Family from H&FJ.

Hoefler & Frere-Jones (+)   16/09/2009

A few years ago, we started wondering if there was a way to make a flat-sided sans serif that was disarming instead of brutish, one that employed confidence and subtlety instead of just raw testosterone. It was an unusual design brief for ourselves, compl (+)


“Someone Found a Letter You Drew Me, On the Radio...”

Hoefler & Frere-Jones (+)   11/09/2009

This afternoon, typography joins the ranks of the wonderfully obscure on Please Explain, my favorite segment of the Leonard Lopate Show: Steven Heller and I will be on hand to discuss, if not actually explain, typography. If you're in the New York area, j (+)


Mortal Enemy of the Hyphen

Hoefler & Frere-Jones (+)   28/08/2009

Typeface: Chronicle Text Grade 2Above, full name of the Philadelphian typesetter who was otherwise known as “Wolfe+585,” or “Hubert Blaine Wolfeschlegelsteinhausenbergerdorff, Sr.” to his friends. Could there have been many? —JH (+)


Inside the H&FJ Drawing Office

Hoefler & Frere-Jones (+)   19/08/2009

A View of the Drawing-Office of Hoefler & Frere-Jones, Manufacturers of Phonograms & Allophones. Special Designs & Estimates Submitted on Enquiry. Write: H. & F.J., Houston-Street, New York.Just kidding. Thanks, Eric Baker, for the photo! —JH (+)


These Aren’t The Fifty States You’re Looking For

Hoefler & Frere-Jones (+)   13/08/2009

Photo: Michael Moran. Typeface: Gotham BoldIn Fast Company, Ellen Lupton writes:The graphic designer Michael Bierut, a partner working in the New York office of the firm Pentagram, designed a 21-foot sign for the new U.S.-Canada border crossing at Massena (+)


“Curved, Pointy, and Nervous-Looking Types”

Hoefler & Frere-Jones (+)   12/08/2009

It is 1953, and you are a graduate student at the Yale University School of Art. Alvin Eisenman has just established a new discipline called "graphic arts," in which you are studying — under the legendary Josef Albers, Herbert Matter, and Alvin Lustig — a (+)


John Downer at The Propagandist

Hoefler & Frere-Jones (+)   05/08/2009

John DownerTwenty years ago, John Downer and I were introduced by a mutual friend. He’d introduced us as “type designers,” a flattering description of my professional achievements to date (I was a recent refugee from graphic design), and a somewhat ellipt (+)


Ask H&FJ: Fonts for Financials

Hoefler & Frere-Jones (+)   30/07/2009

Annual reports offer designers a marvelous opportunity to strut their stuff. In the hands of a thoughtful typographer, a dense volume of technical text can become warm and welcoming, its changing rhythm of introductions, statements, analyses, and disclosu (+)



Made With H&FJ

Hoefler & Frere-Jones (+)   29/06/2009

An optometrist's business card, the packaging for a rubber band gun, a basketball court, a scented candle, the concrete signage markers for subtropical hiking trails: these are just a few of the marvelous projects for which designers have chosen fonts fro (+)


What Was Next

Hoefler & Frere-Jones (+)   24/06/2009

Most of the talks that we've given are lost to the sands of time, but this afternoon I was happy to discover that one of our favorite presentations lives on. For the AIGA Design Conference in Denver, we were asked to meditate on the topic of “What’s Next, (+)


Don’t Believe the Type!

Hoefler & Frere-Jones (+)   07/06/2009

We will, we will Rockwell. Rock the Caslon. I Meta Girl. ITC Clearly Now. Tempted by the Frutiger ’nother. Weiss Do Fools Fall in Love? Rockwell Amadeus. Dax The Way (uh huh, uh huh) I Like It. Please Mistral Postman. If I Could Turn Back Times. Gill Sans (+)


House of Flying Reference Marks, or Quillon & Choil

Hoefler & Frere-Jones (+)   04/06/2009

Last spring, when answering a reader’s question about our favorite characters to draw, I got to spend some time with some of our beloveds: the ¶ and ß that rarely see the light of day, as well as H&FJ’s middle name, &. It took great self-control not to sp (+)


SENTINEL: A New Font Family from H&FJ.

Hoefler & Frere-Jones (+)   13/05/2009

Typeface: SentinelIs any typeface more in-the-know than a Clarendon? These smart looking slab serifs have the timeless style of a charcoal gray suit, or a well-chosen pair of horn-rimmed glasses: they’re approachable, welcoming, and effortlessly persuasiv (+)


Guggenheim Redux

Hoefler & Frere-Jones (+)   07/05/2009

Typeface: Verlag LightFor one quarter of its lifetime, the Guggenheim Museum has enjoyed the use of a signature typeface created by H&FJ. The project originally commissioned by Abbott Miller, a sans serif in six styles called Guggenheim, has since grown i (+)


H&FJ Honored by National Design Awards

Hoefler & Frere-Jones (+)   06/05/2009

Hoefler & Frere-Jones has received the great honor of being selected as a finalist in this year's National Design Awards, and is especially honored to be the first typeface designers ever recognized by this prestigious award. An official White House proje (+)


Join us on Twitter

Hoefler & Frere-Jones (+)   27/04/2009

More than a thousand people have tuned in to our 140-character quips on Twitter. Won't you join us? —JHHoefler & Frere-Jones on Twitter. (+)


A Treasury of Wood Type Online

Hoefler & Frere-Jones (+)   23/04/2009

The Hamilton Manufacturing Co. traces its roots back to the very first wood types made in the United States. Darius Wells produced the first American wood type in 1828; his business was reorganized into Wells & Webb, then acquired by William Page, later p (+)



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